Our Anti-Stock Ethos

We LOVE fashion, but we realise that it has a huge impact on our world – on people and the environment and that currently it is not sustainable. At Pioneer Cross we feel a responsibility to help change the fashion industry for the better – and that means doing things a little differently.


We do not carry stock. Each piece is made to order. It is a process that we take great time and care over to create a true investment piece to wear and enjoy for many years to come and pass down to the next generation.



Stock and the Fashion Industry

One way we believe the fashion industry can improve its eco-credentials is to reduce the amount of stock produced and wasted. This may mean companies adopting more of an ‘on demand’ supply chain, and consumers seeking out and supporting independent sustainable brands. We need to ask ourselves what price we put on caring for our planet and ensuring that the fashion industry thrives in the coming years.


No Need for Returns

We have respect for our crafts-people and the materials used and would hate for the hard work and resources go to waste. That is why each garment ordered via our website is lovingly hand-crafted for its new owner. You will also find that if you order from one of our trusted stockists, stock is strictly limited to a level that doesn’t push our supply chain beyond the boundaries of what is sustainable. We also scrutinise each garment before it leaves us to ensure it reaches you in perfect condition, making returns unnecessary.


Please let us know if you would like to see our garments at our London showroom. We are also happy to send a sample of the fabrics we use. Please get in touch.

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© 2019 by Pioneer Cross

Lifestyle photography by Jon Gorrigan. Styling by Steph Stevens. Special Thanks to The Mill for video editing.

Website proudly created by Emma Dixon